Back

About PfitzPR

PfitzPR was established by Debi Pfitzenmaier in 1998 in San Antonio, Texas and serves a small group of select (and amazingly awesome) clients both locally, regionally and nationally. In 2011, the firm was included in the San Antonio Business Journal’s Book of Lists and Debi was awarded a statewide Texas Social Media Award in 2011 by the Austin American Statesman. With more than 20 years of experience in managing public relation efforts, the firm and its staff specializes in WYSIWYG (What you see is what you get). We don’t do spin.

We do, however, provide quality wordsmithing, proactive traditional and social media outreach, corporate sponsorship management, reporter relations, reputation and community building and idea generation.

You built your reputation and live it out daily. Let us help you share it.


What we do

The services you need depend on what you want to communicate, who will care and in what form.  Let’s first determine your goals and work our way to what needs to be done to get there….

And because we know you are going to ask – our specialty is scoring traditional media coverage. However, we also believe in utilizing social media as a complimentary tool that is beautifully suited to build relationships, engage in conversation and contribute to community.


Our services

Traditional media relations • Community building through social media networking • News releases • Requests for coverage • Story placement • Source identification for reporters • Guest columns • Issues management • Media training • Community relations • Corporate sponsorship management • News, newsletter and feature writing • Special events planning


Our passion projects

Our Passion Projects in which all or a significant amount of our time is donated to the cause include…


Forward