Power up your Facebook page with these five tips

If you’re like most small businesses, word-of-mouth is still the most effective way for you to reach new customers. This word of mouth can happen in person or online.When someone recommends a business to you, what’s the first thing you do? If you’re like a lot of people, you pull out your smartphone or jump on your computer and search for the business online. You may visit the business’s website, but you may also review sites to see what other people are saying. You may also turn to your friends on Facebook to see what type of information you can find there. This is the new word-of-mouth.

Here’s a list of ten things every Facebook page should have, from contact information (you’d be surprised at how few pages include that) to a strong call to action.

Make sure you are setting it up as a business page and NOT a personal profile. How can you tell the difference? A business page has a “like” button at the top. A personal profile has an “add friend” button. Per Facebook’s terms of service, you cannot have a personal profile page serving as your business page.

Once you’re on Facebook, how are you engaging with fans? Have you been disappointed with your organic reach? Here are five quick and easy ideas to power up your Facebook engagement:

  1. Run a sweepstakes or design a coupon offer to engage and grow your fan base.
  2. Use Power Editor to run a Facebook Page ad.
  3. Focus on providing content that’s interesting and relevant to your audience.
  4. Use Facebook insights to see how different types of content are performing. Keep doing what works; tweak what doesn’t.
  5. Enable social sharing by adding share buttons to your website or blog, email newsletters and announcements so people can share your content to their social profiles.

Attract new customers with an event

I love planning and executing events for my clients. They are a great way to deepen relationships with current customers and can help you attract new customers as well. And, frankly, new online tools make it all super easy to manage.

When done right, events are one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually visiting your store, restaurant, or office.

The part most people forget is coming up with a strategy that incorporates a range of different marketing channels – like email, social media, mobile and web – to promote the event, reach the right audience and drive meaningful business results.

I found this post with tons of helpful resources to help with planning, promoting and managing an event.

Getting feedback from your customers

Reaching new customers starts with understanding your current customers. We usually think of surveys as a means to measure how effective a program is…but did you know you can also use them to listen and engage your customers?

For example, on my website, I use a quick poll to determine which workshop folks most want to attend…it helps me schedule my speaking engagements around what you really want. I definitely like using surveys to determine the outcomes for my nonprofit, San Antonio Youth Code Jam. And I use them as a recruiting tool for volunteers.

Here’s what I’ve learned over the years:

  • Keep it short and simple. Ask only the questions you really need to know the answers to.
  • Make sure your questions are relevant to your strategic goals.
  • Take the survey first and let people know how long it will take them. Two minutes is doable. Ten minutes, not so much.
  • Offer an out. Some people won’t want to provide a range of income or demographic information. Instead, have “does not apply” or “would prefer not to answer” as an option.
  • Leave options for filling in additional information, but don’t do too many fill-in-the-blank type questions. It can be very hard to tabulate results that way.
Speaking of, here’s a great resource on analyzing your survey data.

 

Make a great first impression with a great welcome email

So…hurricane season has started off with a bang. And now – watch how I do this – you can, too! Make a great first impression with a welcome email. (How’s that for a transition?!)Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online-you work hard to make sure they walk away thinking positively about your brand.

As you’re building your email list, don’t forget to welcome new subscribers. Consider creating a welcome email.Their interest is at a peak: they’ve just taken action on it! Reaffirm that they’ve made the right decision to opt in to your contact list. Depending on your business, you may want to include all or some of the following:

  • Welcome them to your tribe or your community.
  • Set expectations of what they will get from you.
  • Provide an overview of your services, next steps or ways to connect with customer service.
  • Include a video, a white paper or an FAQ.
  • Make it personal and friendly.
  • Don’t make it too long, and don’t forget to say “Thank you!”

Want to see an example? Sign up for my email list and check out my welcome email that includes a freebie: 60 Ways to Grow Your Email List download. Other great examples:

  • AirBNB – includes next steps and a double opt-in
  • Auntie Anne’s Pretzels – includes a coupon
  • Amazon – includes an overview

These don’t have to be hard to create if you are using an email service platform. My favorite is Constant Contact 🙂  Let me know if I can help.

Who says you can’t teach an old dog new tricks?

Want to learn some new skills? Just got Constant Contact and need some tips on how to use it efficiently? Interested in best practices for engagement marketing? Debi is an award-winning instructor with more than 19 years experience in front of an audience (and that doesn’t even count all those years in musical theatre!).

Below a list of upcoming classes.  Most small business seminars are free or low cost, but registration is suggested as space is limited. Click on an event for more information and to register.

If you’re interested in scheduling Debi to come speak to your group, please email.

Workshops coming up

<We are currently scheduling 2015 workshops. We will update this space with dates and registration as soon as they are available.>

Workshops ready to teach now

  • Ready, Set, Action: Build Your Marketing Toolkit
  • Market your event the easy way
  • 60 Ways to Grow Your List
  • 15 Ways to get Noticed Online
  • I’m Ready for My Close Up, Mr. DeMille: Ways to get your business covered in the news
  • Show Me the Money: Running online offers and promotions
  • Gathering Customer Feedback: Engage with customers through surveys
  • Marketing is people! Getting to the heart of social media.
  • Advanced Social Media: Developing your Playbook
  • Kids + Social: playing safe online

Request A Presentation

To request a presentation, please email me here.

Free Constant Contact Trial
Interested in trying out Constant Contact? Sign up risk free for 30-days here. No credit card required.

“Refreshing. Probably the first event I’ve been to in quite a while where I felt like I learned something.” ~ Erika Blythe, Former Executive Director, Hondo Chamber of Commerce

“Debi is always an engaging, informative and entertaining speaker. She gives very valuable information in a manner that is understood by individuals who may not carry the communications role on a regular basis.” ~ UTSA Center for Policy Studies

We asked Debi to facilitate a presentation on how effective email marketing can be for small business owners. She delivered just that! Through her very interactive presentation, she walked us through the do’s and don’ts of email marketing; including how to create and maintain good lists.  It was a great workshop.” ~ Roxana Newton, Accion