I love planning and executing events for my clients. They are a great way to deepen relationships with current customers and can help you attract new customers as well. And, frankly, new online tools make it all super easy to manage.
When done right, events are one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually visiting your store, restaurant, or office.
The part most people forget is coming up with a strategy that incorporates a range of different marketing channels – like email, social media, mobile and web – to promote the event, reach the right audience and drive meaningful business results.
I found this post with tons of helpful resources to help with planning, promoting and managing an event.