Power up your Facebook page with these five tips

If you’re like most small businesses, word-of-mouth is still the most effective way for you to reach new customers. This word of mouth can happen in person or online.When someone recommends a business to you, what’s the first thing you do? If you’re like a lot of people, you pull out your smartphone or jump on your computer and search for the business online. You may visit the business’s website, but you may also review sites to see what other people are saying. You may also turn to your friends on Facebook to see what type of information you can find there. This is the new word-of-mouth.

Here’s a list of ten things every Facebook page should have, from contact information (you’d be surprised at how few pages include that) to a strong call to action.

Make sure you are setting it up as a business page and NOT a personal profile. How can you tell the difference? A business page has a “like” button at the top. A personal profile has an “add friend” button. Per Facebook’s terms of service, you cannot have a personal profile page serving as your business page.

Once you’re on Facebook, how are you engaging with fans? Have you been disappointed with your organic reach? Here are five quick and easy ideas to power up your Facebook engagement:

  1. Run a sweepstakes or design a coupon offer to engage and grow your fan base.
  2. Use Power Editor to run a Facebook Page ad.
  3. Focus on providing content that’s interesting and relevant to your audience.
  4. Use Facebook insights to see how different types of content are performing. Keep doing what works; tweak what doesn’t.
  5. Enable social sharing by adding share buttons to your website or blog, email newsletters and announcements so people can share your content to their social profiles.

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