Here’s a list of ten things every Facebook page should have, from contact information (you’d be surprised at how few pages include that) to a strong call to action.
Make sure you are setting it up as a business page and NOT a personal profile. How can you tell the difference? A business page has a “like” button at the top. A personal profile has an “add friend” button. Per Facebook’s terms of service, you cannot have a personal profile page serving as your business page.
Once you’re on Facebook, how are you engaging with fans? Have you been disappointed with your organic reach? Here are five quick and easy ideas to power up your Facebook engagement:
- Run a sweepstakes or design a coupon offer to engage and grow your fan base.
- Use Power Editor to run a Facebook Page ad.
- Focus on providing content that’s interesting and relevant to your audience.
- Use Facebook insights to see how different types of content are performing. Keep doing what works; tweak what doesn’t.
- Enable social sharing by adding share buttons to your website or blog, email newsletters and announcements so people can share your content to their social profiles.