Once upon a time, in place not far from here…a client was running a series of workshops. They would send out flyers with a printed registration form. People would send them back in…sometimes with their payment and sometimes not.
Seeking a solution, we landed on Constant Contact event marketing. In one year, we saved the client $10,000 in mailing and printing costs and increased workshop attendance by 20% on average.
Email marketing. It works. It connects you to people and can help you understand your audience’s response, so you can work smarter, not harder. Constant Contact is easy, affordable, and proven to get results. In fact, they are ranked number 1 in Website Magazine’s list of the top 50 email marketing solutions.
PfitzPR is a solution provider for Constant Contact, and Debi is an authorized local expert.
Whether it’s email marketing you are interested in, event marketing, surveys, coupons and deals or social integration, we can help you find an integrated solution that works, is affordable and drives real results.
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With more than 20 years of experience in managing public relation efforts, PfitzPR specializes in WYSIWYG (What you see is what you get). We don’t do spin.
We do, however, provide quality wordsmithing, proactive traditional and social media outreach, corporate sponsorship management, reporter relations, reputation and community building and idea generation. We believe these are all valuable marketing tools that help small businesses and nonprofits compete successfully in a crowded marketplace.
You built your reputation and live it out daily. Let us help you share it.
PfitzPR was established by Debi Pfitzenmaier in 1998 in San Antonio, Texas and serves a small group of select (and amazingly awesome) clients both locally, regionally and nationally. In 2011, Debi was awarded a statewide Texas Social Media Award by the Austin American Statesman. In 2012, she won San Antonio’s best blogger award by San Antonio Magazine. And, for three years in a row, she has been named a Constant Contact All-Star.
In my inbox rests an email from a consulting firm labeled: Top Ten Tweets from July. Apparently, the firm’s CEO ranks each of his tweets based on reach, retweets, mentions and clicks. Um. Okay. Glad he has time to do that…and then write a newsletter sharing his pithiness with us, linking us to the blog posts each of those wonderful tweets is about. Aside from the chuckle I got from the use of corporate talk like “inherent complexity” and “systems, process and metrics,” I was really more fascinated by the choice of benchmarks he uses to measure the “success” of a tweet.
Social media measurement is a huge buzzword these days. And rightfully so. None of us wants to be wasting time and money on something that has no return on investment or engagement. It’s important we get a grasp on what we expect that return to be.
The email reminded of a series of Facebook posts the other day from some friends talking about peeking at Klout scores. This guy, by the way, has a Klout score of 38 (yes, I peeked). I’m sort of amused by Klout and whether or not it really means anything. I know it means nothing in the big scheme of things, but then I heard someone lost a job in social media because her Klout score wasn’t high enough. Really?
What is the definitive answer to the whole measurement conundrum? Is there a magic formula? I don’t think there is one. There, I’ve said it. And no, I’m not beating around the bush. Each campaign must be measured independently based on its own, individual goals.
Are you looking for engagement? Measure engagement. Are you looking to push people to your website? Then measure that. Are you looking to build fans and followers? I would first ask why and to what end…then tell you to measure it.
There are some amazing resources available out there on measurement…as well as great tools. You don’t need me waxing lyrical on it. Check them out for yourself. In no particular order, here are some particularly interesting articles from some particularly interesting experts…
The recent events in Joplin have left me missing (only a little) my days at the Red Cross. Social media didn’t exist when I was involved in disaster response, and I’ve been fascinated – ever since I started experimenting with Twitter in the days leading up to Hurricane Ike – with the potential it holds for communication when landlines and cell phone lines are overloaded or taken totally out. My friend, Kami Watson Huyse, of Zoetica Media, has been working on this challenge through her efforts with the Red Cross…and she summarizes it all here.
It’s a good lesson for all of us, whether we are in a big disaster or a small crisis. Kami covers both the drawbacks and benefits, as well as offering some sound tips. Thanks, Kami. For your generosity in sharing your talent. For your heart in caring. And prayers for your mom…I’m glad she’s safe.