Power up your Facebook page with these five tips

If you’re like most small businesses, word-of-mouth is still the most effective way for you to reach new customers. This word of mouth can happen in person or online.When someone recommends a business to you, what’s the first thing you do? If you’re like a lot of people, you pull out your smartphone or jump on your computer and search for the business online. You may visit the business’s website, but you may also review sites to see what other people are saying. You may also turn to your friends on Facebook to see what type of information you can find there. This is the new word-of-mouth.

Here’s a list of ten things every Facebook page should have, from contact information (you’d be surprised at how few pages include that) to a strong call to action.

Make sure you are setting it up as a business page and NOT a personal profile. How can you tell the difference? A business page has a “like” button at the top. A personal profile has an “add friend” button. Per Facebook’s terms of service, you cannot have a personal profile page serving as your business page.

Once you’re on Facebook, how are you engaging with fans? Have you been disappointed with your organic reach? Here are five quick and easy ideas to power up your Facebook engagement:

  1. Run a sweepstakes or design a coupon offer to engage and grow your fan base.
  2. Use Power Editor to run a Facebook Page ad.
  3. Focus on providing content that’s interesting and relevant to your audience.
  4. Use Facebook insights to see how different types of content are performing. Keep doing what works; tweak what doesn’t.
  5. Enable social sharing by adding share buttons to your website or blog, email newsletters and announcements so people can share your content to their social profiles.

Getting feedback from your customers

Reaching new customers starts with understanding your current customers. We usually think of surveys as a means to measure how effective a program is…but did you know you can also use them to listen and engage your customers?

For example, on my website, I use a quick poll to determine which workshop folks most want to attend…it helps me schedule my speaking engagements around what you really want. I definitely like using surveys to determine the outcomes for my nonprofit, San Antonio Youth Code Jam. And I use them as a recruiting tool for volunteers.

Here’s what I’ve learned over the years:

  • Keep it short and simple. Ask only the questions you really need to know the answers to.
  • Make sure your questions are relevant to your strategic goals.
  • Take the survey first and let people know how long it will take them. Two minutes is doable. Ten minutes, not so much.
  • Offer an out. Some people won’t want to provide a range of income or demographic information. Instead, have “does not apply” or “would prefer not to answer” as an option.
  • Leave options for filling in additional information, but don’t do too many fill-in-the-blank type questions. It can be very hard to tabulate results that way.
Speaking of, here’s a great resource on analyzing your survey data.

 

Email marketing #ftw

get started with email marketing

Once upon a time, in place not far from here…a client was running a series of workshops. They would send out flyers with a printed registration form. People would send them back in…sometimes with their payment and sometimes not.

Seeking a solution, we landed on Constant Contact event marketing. In one year, we saved the client $10,000 in mailing and printing costs and increased workshop attendance by 20% on average.

Email marketing. It works. It connects you to people and can help you understand your audience’s response, so you can work smarter, not harder. Constant Contact is easy, affordable, and proven to get results. In fact, they are ranked number 1 in Website Magazine’s list of the top 50 email marketing solutions.

PfitzPR is a solution provider for Constant Contact, and Debi is an authorized local expert.

Whether it’s email marketing you are interested in, event marketing, surveys, coupons and deals or social integration, we can help you find an integrated solution that works, is affordable and drives real results.

Call us to schedule a free consultation.

Or get started now with our very special special offer.

Constant Contact toolkit special offer

 

Sign up for Constant Contact.

Use our partner link, and you get all kinds of marketing goodness value added….

  • A custom branded template ($200 value)
  • 30 minute strategy/coaching call with Debi Pfitzenmaier ($125 value)
  • Step-by-step instructions for creating your first email
  • Access to a award-winning customer service with the Constant Contact expert team

Try Constant Contact Today

Best tips for utilizing social media during a disaster

The recent events in Joplin have left me missing (only a little) my days at the Red Cross. Social media didn’t exist when I was involved in disaster response, and I’ve been fascinated – ever since I started experimenting with Twitter in the days leading up to Hurricane Ike – with the potential it holds for communication when landlines and cell phone lines are overloaded or taken totally out.  My friend, Kami Watson Huyse, of Zoetica Media, has been working on this challenge through her efforts with the Red Cross…and she summarizes it all here.

It’s a good lesson for all of us, whether we are in a big disaster or a small crisis. Kami covers both the drawbacks and benefits, as well as offering some sound tips. Thanks, Kami. For your generosity in sharing your talent. For your heart in caring. And prayers for your mom…I’m glad she’s safe.

And now, for your reading pleasure…

Kami’s blog post on getting the most from social media during a disaster.

PR and me? Yeah, right……Well, OK.

If you would have asked me two years ago if I would be working in Public Relations I would have laughed in your face. I can distinctly remember the first day of each new semester in my communication courses. The professor would go around and ask each student to introduce themselves and tell the class what career they were planning to pursue after graduation. 

Most of my classes were 90% female so as you would imagine, one by one they would say, “I want to work in PR…” In my head I was screaming, “COME ON, LADIES. BE ORIGINAL!!!!”

To give you a little background, I am what some would call an “overachiever.” My whole life I wanted to be a country music singing, ballerina, doctor. Naturally, as the years went by that translated to broadcast journalist…Radio, television, you name it. I wanted the fame, the glory and the BIG BUCKS!

When the professor would call on me I would proudly proclaim, “I am going to be a journalist. I don’t want write speeches for others…I want to give the speeches.” Take that PR!

No truer words have ever been spoken than when an academic advisor told me not to commit to a career path until I had actually experienced it. So that’s what I did…I interned in television.
Well, as they say, the rest is history.

I am now a “Community Builder” (which to some might be an ambiguous title) on the PfitzPR team. Simply put, I am bringing people together and spreading the good news about products, services and organizations through traditional and social media outreach. I work with, and represent, smart people who are constantly striving for excellence in their respective fields. Every day is different from the last and my brain and creativity are constantly being stretched to their full potential.  Best of all, I am getting to do all of the things I wanted to do as a journalist…interact with people, tell stories, write and entertain.

So, PR…here’s an apology for overlooking you for so long, and a sincere thank you for allowing me to have such a rewarding career even though I gave you a bad rap.

*Photo by graur codrin

3,000 years ago when the social web began…

I’ve come across several translations of Lao Tzu‘s 17th chapter of Tao Te Ching. This is my favorite even though it’s probably the least academic translation. It so simply and completely defines my concept of what social media should be all about.

Chapter 17 of Tao Te Ching

 

 

 

 

 

GO to the People;
Live among them;
Love them;
Learn from them;
Start from where they are;
Work with them;
Build on what they have.

But of the best leaders,
When the task is accomplished,
The work completed,
The people all remark:
“We have done it ourselves”

~ Lao Tsu