PR and me? Yeah, right……Well, OK.

If you would have asked me two years ago if I would be working in Public Relations I would have laughed in your face. I can distinctly remember the first day of each new semester in my communication courses. The professor would go around and ask each student to introduce themselves and tell the class […]

3,000 years ago when the social web began…

I’ve come across several translations of Lao Tzu‘s 17th chapter of Tao Te Ching. This is my favorite even though it’s probably the least academic translation. It so simply and completely defines my concept of what social media should be all about.           GO to the People; Live among them; Love […]

The beauty of an elephant with a sign on its butt

“I need a story in the newspaper,” the client said to me. Cautiously, I responded. “Really? Why?” “Because it will bring people to my business, and I’ll be able to keep my doors open.” “And you think one newspaper story will do that?” “Absolutely.” Aside from the issue of managing expectations, my immediate thought was […]

A soapbox, please. Just for a moment.

I’m not sure anybody really knows where it all started. People just started changing their Facebook profile pics to cartoon characters with a message about ending child abuse. I found this Facebook page. And then this description which helped put it in a little more perspective for me. But I think we can all admit […]